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Prudential plc

The century-old Prudential Group has brought people the most reassuring power in countless historical moments of war.
Prudential plc

About Prudential plc

We help people get the most out of life

Prudential plc provides life and health insurance and asset management in Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 17 million life customers and is listed on stock exchanges in London, Hong Kong, Singapore and New York.


Prudence represents its rigorous and staunch service commitment.

In 1986, Prudential plc announced a new corporate identity, which preserved its excellent tradition and the vision of innovation and competitiveness. The Prudence CI holds the mirror of self-understanding in her left hand. The right hand holds the snake symbolizing cleverness and wisdom and the feather arrow representing confidence and determination. The Prudence represents Prudential plc’s rigorous and firm service commitment.

Prudential in Asia

Service Coverage Throughout Asia

In 1923, Prudential plc established its first overseas operation in Calcutta, India, and quickly expanded to other locations in Asia, including Malaysia, Singapore, and Hong Kong.

In 1944, Prudential Corporation Asia was formed and rapidly extended business in Asia. In 2012, Prudential's asset management business in Asia was rebranded as Eastspring Investments.

Today, Prudential has become the leading life insurance companies and asset management companies in Asia. Prudential leads the trend in the insurance industry in Asia, with business coverage ranging 13 regions across the continent. Eastspring Investments also has a role to play in the asset management industry in Asia, with business coverage ranging 11 regions across the continent (plus business development centers in the United States and Europe).

Relying on rich product portfolio, diversified distribution, and strong strategic partnership, along with customer-oriented products and services plus a considerable brand equity, Prudential has established continuous growth and an unsakable status in Asia.

  • Prudential leads the trend in Asian insurance industry, with business coverage in 13 markets.

  • Dedicated to increasing the volume and productivity of life insurance agents, to maintain Prudential’s leading position in Asia.

  • Provides high quality insurance products, including participating policies, investment-linked insurance, and health insurance.

  • Partners with local financial institutions in the Asia-Pacific to provide bancassurance services.

  • Has joint venture partners in India, China, and Hong Kong.

  • Eastspring Investments, which takes charge of asset management business in Prudential Asia, is also the leading fund management company in the region.