Cultivate in Taiwan. Local Operations

Prudential UK plc officially entered Taiwan’s market and established PCA Life Assurance in 1999. Prudential is also well known for its stable financial system, high-quality customer service and diversified marketing channels through international brand.

About us

PCA Life Assurance is part of Prudential UK plc and officially entered Taiwan’s life insurance market in 1999. With the leading advantages in retirement planning, investment and protection insurance products of the holding company, PCA Life Assurance can flexibly collaborate with strategic partners through multiple channels, such as bancassurance, telemarketing, group insurance, online insurance, insurance agents and brokers, to provide high-quality services for local customers.

PCA Life Assurance has been diligent in improving brand satisfaction and growing in Taiwan market. We continuously invest in funds and technology to ensure long-term operation and growth in Taiwan.

PCA Life Assurance maintains a sound finance and has long-term development prospects. In conjunction with multiple channels, we provide customers comprehensive and trustworthy financial and protection planning. PCA Life Assurance will keep developing new distributions and fulfill the commitment to cultivate in Taiwan deeply.

1999
- Prudential Life entered Taiwan’s insurance market
2001
- Established Unit-Linked Insurance Plan
2002
- Initiated Unit-Linked Insurance Plan with insurance rider
2004
- Initiated Unit-Linked Insurance Plan with account
2005
- The 61st Golden Merchant Awards "Excellent Foreign Merchant Award" (The General Chamber of Commerce of the Republic of China)
- Taiwan Insurance Excellence Award "Product Innovation Excellence Award" and "Charity Image Excellence Award"
2008
- Risk Management, Insurance & Finance Foundation - Faith, Hope & Love Awards of Insurance: “Best Insurance Professional Award”
2010
- Risk Management, Insurance & Finance Foundation Magazine: “National Best Life Insurance Company Ranking”, “Most Recommended”, “Best Claims Service” - Top Five Insurance Company
2011
- The Fourth Taiwan Insurance Excellent Performance Award: “Innovative Community Service Award”
2012
- Risk Management, Insurance & Finance Foundation Magazine “Best Quality Awards of Insurance”: "The Best Known", "Best Salesforce", "Best Claims Service", "Most Recommended" awards
2013
- CommonWealth Magazine: "Gold Service Award" Top 5 in Life Insurance industry
2014
- Risk Management, Insurance & Finance Foundation Magazine “Best Quality Awards of Insurance”: "The Best Known" and “Best Salesforce”, the only foreign life insurance company that won two awards
2015
- Release the happiness concept of “Happy2gether”
2016
- Continue the “Happy2gether” philosophy to arouse women to take care of themselves before looking after their loved ones through the brand advertisement.
2017
- Won second place among the fastest growing companies in the financial industry through “Top Two Thousand Surveys" by CommonWealth Magazine
2018
- Faith, Hope & Love Awards of Insurance: “Best Social Responsibility Award”
- British Chamber Commerce in Taipei- Better Business Awards-"Corporate Social Responsibility" Award
2019
- "Future Education 100" by the Global Views Educational Foundation
- 2019 Excellent Insurance Appraisal "Best Product Award"
- British Chamber Commerce in Taipei: Better Business Awards-"Business Leaders of the Year"
- Faith, Hope & Love Awards of Insurance: "Best Social Responsibility Award"
- The Financial Supervisory Commission: improves the insurance performance of Taiwanese citizens
2020
- Won first place in the "Comprehensive Score of Claims Appeals" by The Financial Supervisory Commission, R.O.C.
- Risk Management, Insurance & Finance Foundation Magazine: "Insurance Quality Award" - "The Best Known" Award
2021
- Excellence Insurance Award “Best Innovative Products Award”
- Insurance Quality Awards – The Most Well-Known Award issued by Risk Management, Insurance & Finance Magazine
2022
- Recognition of Customer Centricity to Treat Customers Fairly - Ranked top 25% in the Assessment of the Implementation of Treating Customers Fairly Principles
- Insurance Quality Award – The Most Well-Known Award
- 2022 National Brand Yushan Award – The Most Popular Brand
- Recognition of Innovative Par Products – Excellence Insurance Award “Best Innovative Products Award”
- Recognition of Hybrid Working Model with Employee Engagement – Work and Life Balance Award
- 2022 TSAA Taiwan Sustainability Award - Gold Award
- 2022 BCCT (British Chamber of Commerce) Better Business Awards – Corporate Social Responsibility Award
- 2022 Taiwan Corporate Sustainability Awards - Social Inclusion Award
- Buying Power – Social Innovation Products and Service Procurement, issued by Ministry of Economic Affairs
- Recognised by Taiwan Stock Exchange as one of the seven best disclosure insurance company and is the only foreign insurance company to receive the honour
2023
- 2023 TSAA Taiwan Sustainability Action Awards - Silver Award
- Faith, Hope & Love Awards of Insurance – “Most Innovative Product Award”
- 2023 Excellent Financial Literacy Program recognized by the Financial Supervisory Commission
- 2023 National Brand Yushan Award – The Most Popular Brand
- “Excellent Product Innovation Award” by the Excellence Insurance Rating in recognition of PCALT’s innovative par products
- Financial Supervisory Commission’s recognition of insurers for supporting government’s policy - winner of the Financial Investment Group in the Development of the Six Core Strategic Industries and Public Construction Investment Competition
- 2023 Taiwan Customer Center Awards – Bronze Award in the Life Insurance Industry Category
- Special Award and Procurement Award – Second Prize from Buying Power – Social Innovation Products and Service Procurement, issued by the Ministry of Economic Affairs
2024
- Insurance Quality Awards – The Most Well-Known Award & The Most Recommended Insurance company issued by Risk Management, Insurance & Finance Magazine

Our Purpose

For every policy, PCA Life Assurance emphasizes on “Start from listening, earnestly and sincerely”. Listening the true voice from customers’ heart, we offer the best insurance solution. We respond to customers’ demand in terms of protection with comprehensive product planning and professional insurance service.

For every policyholder, PCA Life Assurance seriously realizes customer commitment. By providing accurate, fast and convenient services, we strengthen our customers' trust in Prudential Life. We assure that customers have a pleasant experience at different life stage and every contact with us.

PCA Life Assurance hold the core value of steady operation and strictly compliance financial discipline. In the future, PCA Life Assurance will continue to integrate the professional resources from our group, which operates over a hundred years. We will also adhere to the commitment of deeply cultivation in Taiwan with providing innovative insurance products and diversified integrated distributions. We are aiming to give powerful marketing support to our partner and protect more policyholders' planning vision for a better life.

保誠人壽陪伴三明治族守護自己和家人

是人生首選的好夥伴

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Cultivate in Taiwan. Local Operations

About us

Deeply Cultivate in Taiwan. Local Operations.

Timeline of Taiwan History

Our Purpose

We help people get the most out of life.

保誠人壽陪伴三明治族守護自己和家人 是人生首選的好夥伴

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保誠人壽陪伴三明治族守護自己和家人

是人生首選的好夥伴